Universal's tracking shows 'Straight Outta Compton' is gaining awareness beyond demographic groups like black and white males, the typical audiences for rap music. The effort snowballed from there, he said. 'And I got to maybe a third song and I said, you know what, this is starting to sound great. 'I just decided, one night on my way home from the set, I was just going to roll my sleeves up and start working on this album,' he said. In the YouTube event Tuesday, Dre said he was inspired by working on the film. 'Compton: A Soundtrack,' is available only on Apple Music and iTunes for two weeks. They are credited as producers and were involved in casting the actors that played them.ĭre, still among the world's most influential musicians, released a surprise album last week, his first in 16 years. Why 'Straight Outta Compton' will be an exception has a lot to do with Dre and Cube, who were instrumental in bringing the film to the big screen. Musical biopics, even about the biggest artists, seldom lead the box office. Beats is producing 'Straight Outta Compton' headphones. The campaign also included a live YouTube interview put on by Universal Pictures on Tuesday, with the stars of the film and co-producers Dre and Ice Cube, another N.W.A founding member. ' and attach a photo to share on Facebook or Twitter. Users fill in the blank on the 'Straight Outta. 'I saw that meme so many times in my newsfeed, often from people I wouldn't usually associate with rap music,' said Tobias Bauckhage, chief executive officer of MoviePilot, which helps studios promote films. The social-media tool created by Beats, called a meme generator, drew 4 million fans, attracting moviegovers who aren't even fans of N.W.A's music. Dre, the studio and Beats by Dre, the headphone maker he sold to Apple in a $3 billion deal.

The film, about the 1980s rap group N.W.A, is getting an online push from co-founder Dr. forecast for weekend sales, making 'Compton' the biggest debut ever in the genre. He said he will probably raise his $43 million U.S. 'It's poised to really defy expectations for what a music biopic can do,' said Phil Contrino of.

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